Key Insights from the 2014 Ipsos Affluent Survey USAMedia, Content and TechnologyFor 38 years, we have been tracking the lives, lifestyles and media habits of Affluent Americans. Insights gleaned from our study are used by hundreds of companies to inform media, marketing and advertising decisions. View this recorded webinar to. Real Self or Projected Self: Who Should Brands Talk to?MarketingThe first business question that comes to mind when our clients look at their marketplace is, 'Do we really know our target?' Before trying to understand consumer needs and expectations regarding a specific product category, we. The Most Influential BrandsMarketingThe Most Influential Brands offers a case study perspective on the dimensions that drive each brand's influence. more... See more text