Crywolf

Designers Stephanie Drabik and Rose Chang have experienced fairy tale-like success with their clothing brand, Crywolf. They started out selling 1-inch buttons on the street to strangers but now own a stand-alone on the trendsetting Ossington strip.

Unlike the Aesop fable “The Boy Who Cried Wolf,” which serves as their namesake, there’s no trickery or fibbing floating about at Crywolf - just two talented artists designing quirky T-shirts along with other unique crafts inside their concept store.

“The Crywolf vision is a mishmash of our strange, fantastic, quirky and whimsical ideas," says Stephanie. "The main concept behind Crywolf is producing limited-edition, collectable, wearable and affordable pieces of art." T-shirts are printed in-house along with other crafts, but not everything in the store is created by either Stephanie or Rose.

“When we opened here, we started to add some other artists’ and other crafters’ products as well, because they go nicely along with our stuff,” Stephanie says. While the majority of garments and products stocked at Crywolf are locally made, the store does feature imports from the U.S. and overseas.