The Briefing Room
Opening at 10:00 am
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The Briefing Room specializes in men's underwear but that is not all. We carry Men's lounge wear, men's sleep wear, men's swim wear, men's socks, men's skin care, men's shaving products, wallets, ties and other accessories designed with men in mind.

Products and Services

  • Men's Slippers,
  • Men's Socks,

Languages Spoken

  • English,
Location
10151 82 Ave NW, Edmonton, AB T6E 1Z5
Useful Information

Opening Hours *Holiday hours

Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
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Meet the owner

Inspired by the men’s underwear specialty shops he'd found in other cities during his quest for style and comfort, Steven Townsend proposed a joint entrepreneurial venture to his then restaurant co-worker, Rob LeBlanc. Thanks to this partnership men of all ages in and around Edmonton rejoiced when Steven and Rob opened the doors of The Briefing Room on Whyte Avenue in 2012.

After years of enduring limited selection and faceless service at department stores, or being disappointed with fit and style for those more adventurous shoppers who had sought specialty products online, finally men can shop comfortably for the best in underwear, the same way women had been able to for decades.

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Appears in 11 Smart Lists

Editor’s Pick
Edmonton shops with great gifts for guys

Edmonton shops with great gifts for guys

Guys are coming around to the fun socks and sexy underwear trend, so be sure to stop by The Briefing Room, Edmonton’s best shop for men’s underthings. Regardless of the guy’s style or preference, you’ll find something here for him. Beyond what’s under his jeans, there are also accessories, like bowties and swimwear - you know, for the guy that wants to look classy while swimming laps.

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Sleep in style: Top Edmonton shops for sleepwear

Sleep in style: Top Edmonton shops for sleepwear

Even men want cozy pajamas sometimes. The BriefingRoom stocks sleepwear, including seersucker sleep pants and a variety of Pyjama Pant Tibet pants in several colours. Other sleepwear options include flannel bath robes, thermal long sleeve shirts, tank tops, V-neck shirts and long johns.

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Top Edmonton shops for saucy undergarments

Top Edmonton shops for saucy undergarments

Sorry ladies, The Briefing Room is just for the gentlemen. It carries a wide selection of men’s underwear, loungewear and swimwear. This is hands down the best place for men to find a cool pair of underwear – they have literally dozens of brands. Their products are often colourful, with funky patterns, but there are plenty of tamer options, too. If you want to express yourself through your undergarments, this is where you’ll find a pair that matches your unique personality.

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